Close the Gap – Portfolio Optimization with Fitment-Data: GenArt

In the automotive aftermarket, the completeness of your fitment data is a critical competitive factor. Every missing vehicle link ensures that products are not listed in search results—meaning potential revenue migrates directly to the competition. 

The Challenge: Ensuring Visibility 

Manufacturers and wholesalers are often faced with the task of precisely locating gaps in their market coverage. Without a sound data basis, strategic gaps in the product range often remain undiscovered, which limits visibility on sales platforms and in catalogs. 

The solution: PD Fitment-Data GenArt

With GenArt, we are expanding the PD Fitment-Data service. Our goal is to make our customers' market coverage measurable and to specifically complement it by providing missing data packages. 

The core benefits of GenArt:

• Strategic Top-Down Analysis: Optimize market coverage for entire product groups or brands instead of tedious individual item checks.
• Identification of Product Range Gaps: Precise analysis of missing OE references and vehicle links throughout your entire portfolio.
• Direct Provision: Delivery of the identified vehicle application lists for seamless integration into your systems.
• Targeted Growth: A sound basis for decision-making for the strategic expansion of your offering compared to the competition.

Maximizing market coverage through optimized data

Fitment-Data: GenArt provides the necessary insights for efficient product management. Instead of time-consuming manual research, you receive ready-to-use results to maximize your presence in the market and sustainably increase your conversion rate.